What is the name recognition of ETH like outside Switzerland?

International applicant here - I was just wondering about how recognised ETH is internationally, and whether coming here would be useful for my future endeavours. I don't plan on going into academia, so I'm not really concerned with the reputation and recognition of ETH in this domain, more so in the tech world, business world, politics, media, amongst laymen etc.

It would be very useful if someone could also give a list of roughly peer institutions in terms of global recognition.

I'm like 99.99% certain ETH is nowhere near as recognised as Harvard or Cambridge, which everybody in every country in the world know, but curious to see how far away it is from them considering in rankings it's not too far.